Growing awareness of the impact of food on wellbeing is a good step forward in terms of public health. However, there is growing concern over whether it is problematic to consider all preservatives and additives in general as harmful. An unfortunate byproduct of growing public concern has been that unscrupulous charlatans are more able to sensationalise objectively harmless additives and capitalise upon unsuspecting consumers. Admittedly there has in the past been genuine scandals creating cause for concern, the 1985 diethylene glycol scandal an example of one. With that being said, robust regulatory systems, regular review of the science, and a large amount of data now required pre-approval, should give consumers confidence that they are buying wine free of harmful additives. Winemakers are well aware of the stringent regulations they are subject to and have a good track record of compliance. Modern consumers expect to purchase quality products (albeit this is a somewhat subjective measure) which are free of spoilage and have a long shelf-life. In order to achieve a consistent quality product in a commercially viable manner, winemakers have available to them a number of harmless additives. Whilst there may be over 60 additives available to winemakers, the reality is that only a handful are used in often small, measured quantities. In this article, I hope to demystify common additives in winemaking and provide a more nuanced exploration of what these ‘additives’ are, how, why, and in what quantities they are used, and to discuss their harmless nature.