We’re all familiar with Andersen’s 18th century tale turned popular idiom. The emperors subjects daren’t speak their truth for fear of being branded stupid. It takes the unrestrained tongue of an outspoken child to declare the Emperors obvious nudity. Natural wine can be a funky old place (no pun intended) What started life as a well-intentioned, philosophically-sound approach to holistic viticulture and winemaking may have past its use-by date. Narcissism of small differences, an undertone of pontification, lack of definition and a determination to overlook faults may leave the emperor feeling a little exposed. In this article I explore the issues as I see them.