I had originally intended to speak to Tim Phillips, one-man-band at Charlie Herring wine, about his experience planting Riesling in England. Anybody who knows me knows all too well that I’m a Riesling junkie, so this prospect alone was sufficient cause for excitement. What I got from Tim was so much more. Previously I have discussed the challenge of oversupply in the English wine industry. If it is to maintain long-term viability and achieve truly global appeal, more of the norm simply won’t do. We must push boundaries, we must exploit the opportunity afforded to us as a new world producer not bound by the complexities of intricate regulation. In a tiny 1 acre walled garden in the south of England, aptly named Clos du Paradis, Tim Phillips tends to a petri dish of exciting, exploratory winemaking.
UK volume sales of both still and sparkling wine are in decline. Analysts predict still wine sales will fall by almost 11% over the next five years. However, consumption, production and planting of English wine are all increasing. 2018 production bottle equivalent is up by circa 180% with hectarage under vine increasing by 83% since 2015. It is predicted there are roughly 7-8 years of U.K. sales currently in stock with around 55% of plantings having no wine currently for sale. Considering market decline, assuming the market is one of monopolistic competition, and noting only 8% of English wine is exported, supply is grossly outstripping demand. How will this excess supply impact the market and how should it react?