canned-wine

Canned wine is far from wrong, it’s everything we need and more

The beverage industry is evolving at great speed, perhaps now more than ever wine needs change. Spend enough time on Twitter and you may be fooled in to thinking a small number of people have all the answers. Whilst the wine intelligentsia act out what Freud called the narcissism of small differences, consumers make their own spending decisions. UK spending on alcohol is on the rise; however, despite this, wine volume sales fell in 2019 by 7.4% year on year. Whilst a select bunch spars between one another, they do agree broadly on what IS important for consumers; they must be educated at all costs, low-intervention winemaking is of utmost importance and heavy bottles must be ousted. Consumer sentiment could not be further from the truth. But don’t fear, canned wine has the answers …