The Mapman goes digital: bringing the Barolo MGA to life with Alessandro Masnaghetti

Alessandro Masnaghetti was born in 1962 in Milano and currently lives in Faenza, a small town near Bologna. In the late 1980s, Masnaghetti’s passion for wine evolved and became more important than his love for food. In 1994, whilst working for famed Italian wine critic Luigi Veronello, he created his first map, a map of the communes of Barbaresco. Despite printing roughly 3-4000 copies, only 20-30 sold, so mapmaking was put to bed until 2006. Even upon release of his second effort, only a small portion of producers and wine lovers thought the project to be of great importance. Fast forward 14 years and any self-respecting wine lover, or admirer of maps, counts Masnaghetti’s books, predominately his MGA volumes, amongst their must-have resources. Wine regions can be mystifying and Italian regions tend to be the most confusing of all. Masnaghetti’s latest project, Barolo MGA 360, brings all of his work to life in an accessible, easily-digestible digital format. I spoke briefly with Alessandro about this exciting new project.