In 1224, in his notable poem Battle of the Wines, Henry d’Andeli tells the story of a famous wine tasting organized by the French king Philip Augustus. In this tasting, samples from across Europe were tasted and judged by an English priest. The priest classified the wines as either ‘Celebrated’ in the case of those which pleased him or ‘Excommunicated’ for those that did not. With the rise of the industrial revolution and the growth of international trade, the wine industry has become a $354.7 billion global market. But wine quality cannot be ascertained ex-ante, for this reason, the industry faces an information asymmetry problem. The producer, distributor or retailer involved in the economic transaction often possess greater material knowledge than the general consumer. Where this is the case, systems emerge which attempt to address this information imbalance. Filmmakers spend millions creating trailers, in literature, there are renowned awards such as the Booker Prize, and in the wine industry there have been scores and competitions. From well-established, renowned international awards to small, emerging regional competitions, format and scale is broad and diverse. However, in a marketplace where applications like Vivino provide consumers with immediate community-generated reviews, whether competitions are effective tools in establishing objective, qualitative benchmarks to aid purchasing decisions or serve as revenue-generating marketing machines is not altogether clear. In this article, I explore the research on wine competitions and discuss what producers should consider before entering their wines into a competition.
It is commonplace to flaunt a vineyards altitude in plain sight on a bottle of Argentinian Malbec with producers competing to show that they work with the highest-altitude vineyards. So why exactly is Argentinian Malbec grown at such high-altitude?
Fantastic evening with Dom Perignon at the Michelin starred Simpsons in Birmingham. During the evening we tasted DP Vintage 09, Rosé 05, DP P2 2000, 99 and 98. Check out this post in which I explain exactly what the Dom Perignon P2 series is and also share my tasting notes from the evening.
As a 16 year old I remember working in the cold, damp warehouse of a recycled clothing store. Frequently I would find myself muttering frustratedly under my breath that I was certain the store’s customers would never give me any credit for my work and that the more glamorous store assistants would be the recipients of their gratitude. I think that if our beloved yeast could speak they would vent similar frustrations. So often we wax poetic about the beauty of soil, terroir, vineyard management and climate but less often do we give yeast their fare share of our appreciation. This article will explore in a little more detail the role of yeast in winemaking.
Exactly what it is which forms the final flavour profile of a wine is complex, multi-faceted and in the most part unknown. Despite this particular dominating aroma or flavour have come to define particular varieties. The petrol aroma in Riesling is one of them. I don’t know why, but I just can’t get enough of it, I’m a petrolhead. But what exactly is it? A fault? A varietal characteristic? Whatever it is, it‘s aroma that divides wine lovers and mystifies the casual wine drinker. This post will explore its origins and discuss in more detail viticultural and climatic factors affecting its presence and concentration.