Can I still sip with you? Talking Instagram, influencers, and expertise.

Last week I shared my thoughts on haphazard labelling and the need for better collaboration in the wine world. Following this, my friend, and peer, Charlotte, introduced me to Sarah, who had enjoyed the article. Fuelled by a glass of Albarino, a quiet apartment, and miserable Miami weather, Sarah develops upon the topic. She talks #youcansipwithus, the need for sensible criticism, and self-reflection …

Influence, it ain’t all bad.

Since our migration from the plains of Africa, humans have influenced one another. The unprecedented growth of the internet has drastically amplified the reach of this influence, so much so that monetising one’s influence is now a sought-after occupation. But the associated title (Influencer) is loaded, overflowing with negative connotations. In the wine industry, individuals are haphazard labelled influencers, and their work, in turn, stripped of credibility. This is a HUGE mistake. Non-established new-age influence (when done properly) can, and does, work in harmony with established professional content to fill strategic voids. I think it is time that we drew some battle lines and recognised the roles we all have to play in this ever-changing industry.