PerUS; an exploration of ethos and quality

Bold and pure with velvety tannins. I asked Katya Kurtbek (Director of Sales and Marketing) to describe PerUS in a few words as possible. After tasting through their 2017 vintage, I can confirm that she hit the nail on the head. This small-production, quality-focused Napa winery is a star in the making. We spent the afternoon with Tatiana Livesey (Brand Ambassador) getting to grips with PerUS ...

Napa Valley; a perspective on vintage at 67 Pall Mall

43,000 acres of planted vineyard, 400 wineries (95% family owned) and 16 sub-AVA's. Napa Valley is the epitome of diversity. The region sees the annual hosting of the prestigious Premiere Napa Valley. Premiere is a showcase, the ethos is that wineries offer a one-off wine style to trade-only bidders. Each year, prior to Premiere Napa Valley, Napa Vintners hosts a perspective on vintage. This year, Emma Wellings PR, working with Napa Vintners, offered this unique perspective tasting to the UK trade at 67 Pall Mall.

Traversing the minefield of influence: helping the beverage industry spot the fakes and optimise their online spend

In 2019, the number of social media users worldwide tipped 3.5 billion. Social media penetration rate reached a global average of 45%, with some Western nations reaching as high as 92%. Alongside this explosion in social media use has come a remarkable growth in influencer marketing, the industry is on track to be worth $15 billion by 2022. But all is not well. Studies suggest fake social media influencers will cost companies $1.3 billion in 2019. If brands as big as the Ritz Carlton and L’Occitane have been duped, what hope do individuals and organisations, large or small, in the beverage industry stand? Well, hopefully I can help …

Can I still sip with you? Talking Instagram, influencers, and expertise.

Last week I shared my thoughts on haphazard labelling and the need for better collaboration in the wine world. Following this, my friend, and peer, Charlotte, introduced me to Sarah, who had enjoyed the article. Fuelled by a glass of Albarino, a quiet apartment, and miserable Miami weather, Sarah develops upon the topic. She talks #youcansipwithus, the need for sensible criticism, and self-reflection ...

Influence, it ain’t all bad.

Since our migration from the plains of Africa, humans have influenced one another. The unprecedented growth of the internet has drastically amplified the reach of this influence, so much so that monetising one's influence is now a sought-after occupation. But the associated title (Influencer) is loaded, overflowing with negative connotations. In the wine industry, individuals are haphazard labelled influencers, and their work, in turn, stripped of credibility. This is a HUGE mistake. Non-established new-age influence (when done properly) can, and does, work in harmony with established professional content to fill strategic voids. I think it is time that we drew some battle lines and recognised the roles we all have to play in this ever-changing industry.

Tackling the 2019 MW Exam Part 3: Consider the growth in demand for vegan, organic and sustainable wines. What can and should the wine industry be doing in response?

As consumer interest in wellbeing, sustainability, and environmental impact increases, in turn there exists a rising demand for organic, biodynamic & vegan wines. All of the aforementioned are hot topics in both the popular media and social media, and whilst they are not exclusive to the wine industry, winemakers are most certainly responding to this demand by increasing production and availability of wines in these categories. Andrij Jurkiw joins me this week and contributes his attempt at tackling this topic from the recent MW exam ...

Manchester’s best wine bars

Birmingham is officially the most populous city outside of London; however, polling shows that most Britons consider Manchester to be the nation's second city. You may remember last month, we discussed Birmingham’s best wine bars. Well, this month we look north and explore the go-to spots for wine lovers in Manchester. Francesca Gaffey lives just outside Manchester and is a wine hobbyist in her free time. Check out her selection of corking wine bars in the city centre ...