Following the launch of Avaline, Cameron Diaz and her business partner Katherine Powers parody of an honest, transparent product, the wine industry has been rightfully quick to point out how and why ‘clean wine’ is problematic. Writer, Sophie Griffiths of Vignette Wine, points succinctly to its disingenuous claims, (Avaline itself by any objective standards is a conventional wine), lack of transparency and the unsettling image it projects of the wine industry as a whole. Optimistically surfing Diaz’s wave, laden with millennial buzzwords, is Good Clean Wine, the brainchild of Courtney Dunlop and Elle Feldman. Following an unimaginably embarrassing Forbes article, in which the pair took turns to shit on the wine industry, I launched a tirade on social media. From claiming ‘toxic gunk’ in wine causes hangovers to their suggestions that winemakers simply ‘throw a bunch of junk in the wine’ as it ferments’ I decided they needed to be challenged. In the name of transparency, I was of course immediately blocked, as were many others. Critical comments were deleted from their Instagram page and the initial Forbes article edited retrospectively. Perhaps evidence of the pairs reflection? Alas, this was not to be the case. In a further Forbes article, the two double-down on their misinformed, misleading and frankly troubling insinuations about the wine industry and consumer health. Seeing as though the team at Good Clean Wine just doesn’t seem to get it, in this article I will spell out exactly what’s wrong with their brand and how they market it.
Bordering the Swiss Alps, Piedmont is a picturesque and historically-rich region in the Northwest of Italy. Roughly 1 hour south of the capital city, Turin, in the province of Cuneo, you’ll find the rolling hills of the Langhe. Recognised by UNESCO’s World Heritage, in part for its outstanding living testimony to winegrowing and winemaking tradition, the Langhe features prominently in the writings of writer Beppe Fenoglio and novelist Cesare Pavese. The past 40 years have seen the regions most prominent DOCG’s, Barolo and Barbaresco, skyrocket to stratospheric acclaim. With land prices in Barolo reaching as much as €2.5m per hectare in the most prestigious crus, expansion is difficult even for established winemaking families. That being said, nestled between Cannubi and Vignane, in the cru of Preda, having acquired experience with some of the worlds greatest winemakers, Tom Myers is finding his feet, working the land, and intending to make great wine for decades to come. I spoke with Tom about his journey thus far, Cantina D’Arcy and the future.
Bordering the alps, Piedmont is a picturesque and historically rich region in the Northwest of Italy. At close to 10,000 square miles it is far from small and consisting of many towns and communes is a patchwork of culture and intrigue. Roughly 1 hour south of the regions capital city, Turin, in the provence of Cuneo, lies a hilly area known as the Langhe. Famous for wine, cheese and truffles the Langhe is recognised by UNESCO’s World Heritage, in part for its outstanding living testimony to winegrowing and winemaking tradition. I’ve visited the area several times, it’s fascinating with much to offer, I hope that this piece helps encourage, assist and guide your own exploration.
The customer always defines value. No ifs, no buts, no maybes. Whether it be a process, product or service, the voice of the customer must, at its core, be the driving force in defining the end-to-end value stream. Whilst restaurants may vary in their individual approach to the customer experience, common elements almost always remain, access to a wine list is one of them. Serving not only as a functional tool but also as a source of excitement, conversation and fun, the wine list plays a key role in the overall experience of many diners. Recently, a small number of restaurants have, for various reasons, decided they will no longer offer diners access to a physical wine list of any sort. Instead, diners will be required to discuss all wine choices with the front of house staff. Regardless of motive, this decision risks unnecessarily alienating customers and makes little practical sense. Whilst restaurants are of course entitled to make changes suited to their own ethos they ought not to throw the baby out with the bathwater. This kind of absolutism redefines value from the perspective of the restauranteur, not the customer. Recently, I polled 187 wine lovers, capturing their feelings toward wine lists, judging whether they consider proposed replacements suitable, and ultimately asking whether they think removing a diner’s choice is a good idea or not.
As early as the fourth century Egyptians are believed to have used cork for fishing buoys; however, there is no consensus as to when the first cork was used to stopper a bottle of wine. Corks have been found in Roman shipwrecks dating from the fifth century BC, though it does not appear to have been the usual method of closure. After the fall of the Roman empire, global trade vastly decreased, between 500 and 1500 cork farmers from the Iberian Peninsula struggled to their products and cork gradually disappeared. In the 17th century cork reemerged and for almost the last four centuries virtually every bottle of wine has been sealed using a cork. However, since the 1970s alternative solutions began to emerge and the cork monopoly looked to be in question. The cause of the onslaught, amongst other things, was a chemical compound known as TCA, otherwise known as cork taint. Despite the growing presence of alternative closures, millions of winemakers drinkers around the world refuse to budge. In this article, I will explore the history of cork, it’s production, faults and the future.
Alessandro Masnaghetti was born in 1962 in Milano and currently lives in Faenza, a small town near Bologna. In the late 1980s, Masnaghetti’s passion for wine evolved and became more important than his love for food. In 1994, whilst working for famed Italian wine critic Luigi Veronello, he created his first map, a map of the communes of Barbaresco. Despite printing roughly 3-4000 copies, only 20-30 sold, so mapmaking was put to bed until 2006. Even upon release of his second effort, only a small portion of producers and wine lovers thought the project to be of great importance. Fast forward 14 years and any self-respecting wine lover, or admirer of maps, counts Masnaghetti’s books, predominately his MGA volumes, amongst their must-have resources. Wine regions can be mystifying and Italian regions tend to be the most confusing of all. Masnaghetti’s latest project, Barolo MGA 360, brings all of his work to life in an accessible, easily-digestible digital format. I spoke briefly with Alessandro about this exciting new project.
As we head into the 15th week of forced closures, industry across the length and breadth of the UK faces an unimaginable demand to adapt or risk the inability to continue trading in the long-term. 67 Pall Mall is a haven for wine lovers, the exclusive members club in London not only has one of the most expansive wine lists in the world but also a spectacular array of sommeliers and events. In the face of their club being closed for the foreseeable future, owner Grant Ashton, vowed to keep all 130 staff on full pay, transform the club’s service and revolutionise the way we experience wine tastings at home. I spoke to Ronan Sayburn MS about how the club has adapted, transformed its service to members and how these changes will change the club looking to the future.
Following my recent polemic against the claims of biodynamic winemaking, I spoke with Keith of Mise en abyme who asked me what I’d like to see emerge from the discussion around the legitimacy of biodynamics. My response? A more practical and evidence-based school of thought centred around achieving healthy soils and diverse, resilient ecosystems. Although understudied, it is widely accepted that microbiome is essential in upholding the fabric of life. Our gut, mouth and skin each host their own unique microbiome community whilst healthy soil microbiome is crucial for the growth and longevity of crops and wildlife. Nurturing this symbiotic relationship between this community of bacteria, archaea, viruses, fungi and protozoa is a core tenet of biodynamics. However, a number of studies have shown biodynamic preparations to be ineffective in improving soil health metrics. In this article, I explore microbiome in more detail and discuss working, proven practises for strengthening and diversifying soil microbiome.
Besides that which is essential for photosynthesis, namely carbon dioxide, water, and sunlight, grapevines also require a range of nutrients to grow, survive and prosper. These nutrients are split into two groups depending on the scale of requirement, macro and micronutrient, the former being those required in larger amounts. Phosphorus is essential for plant growth. It is a component of cell membranes and DNA and plays a vital role in photosynthesis, the movement of sugars, and carbohydrate storage within the vine. Deficiency of phosphorus in vines can result in reduced vine vigour and yellowing of the interveinal area of basal leaves. In extreme cases, this may be followed by early defoliation of these leaves. Poor bud initiation and fruit set may also be observed. In this article, I will explore phosphorus in viticulture from soil to bottle.
Earlier this year, I featured as a panel member for a Real Business of Wine webinar titled ‘Getting the Horn’. Throughout the webinar, the panel explored biodynamics with Monty Waldin, the world’s leading expert on biodynamic wine. Whilst several of my peers did challenge the notion of biodynamics, I was hesitant to do so, feeling the forum was not the most appropriate of places in which to voice my somewhat fierce opposition to Steiner and his quackery. Shortly after the webinar I released an Instagram video briefly summarising my position, admittedly it wasn’t terribly succinct, was a little provocative and did little to convince others as to why they should take a more active position against aspects of biodynamics. Here I hope to lay out my position more clearly, explaining why I so vehemently oppose individuals who profiteer from pseudoscience.
I had originally intended to speak to Tim Phillips, one-man-band at Charlie Herring wine, about his experience planting Riesling in England. Anybody who knows me knows all too well that I’m a Riesling junkie, so this prospect alone was sufficient cause for excitement. What I got from Tim was so much more. Previously I have discussed the challenge of oversupply in the English wine industry. If it is to maintain long-term viability and achieve truly global appeal, more of the norm simply won’t do. We must push boundaries, we must exploit the opportunity afforded to us as a new world producer not bound by the complexities of intricate regulation. In a tiny 1 acre walled garden in the south of England, aptly named Clos du Paradis, Tim Phillips tends to a petri dish of exciting, exploratory winemaking.